Becoming a parent changes everything, right? And yet, no matter how many times you hear it - before becoming a parent, you don't fully understand. Until you meet your perfect, demanding, beautiful “I-had-no-idea-I-could-love-like-this- but-why-won’t-you-let-me-sleeeeeep” baby, face to face- you really have no idea. And that’s ok, nobody does. That's why we at Soho Babies are here to help. Don't doubt yourself, you are the perfect parent for your baby. Arm yourself with right tools that don't break the bank... you've got this! The Soho Babies team designs products you need and love, at amazing prices. We are a factory direct brand, which means we are able to keep our prices low, without sacrificing quality or fashion.